The 2023 State of Online Recipes Report

In the 2023 State of Online Recipes Report, we look at the current state of online recipes, including their role in simplifying meal planning, engaging communities online and driving grocery purchases. Online recipes play a critical role in the buyer's journey, which is one reason why CPG brands are relying on recipe content as a key advertising strategy.

In this report, we delve into:

  • Online recipe usage
  • Online recipe growth & key trends
  • The power of online recipes to drive commerce
  • The value of shoppable recipes and recipe card advertising for CPG brands


More about Chicory

Chicory believes in the power of recipes to inspire consumers and drive commerce. As the leading contextual commerce advertising platform, we transform recipe content into commerce media. Our platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on 5,200+ websites and food blogs, including the Food Network, Delish and Sites enabled with our technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 60+ leading retailers.

Learn more about Chicory's contextual commerce advertising platform here.