Economic Uncertainty is Redefining the Grocery Aisle. Are You Ready?

Discover what 1,000 U.S. consumers revealed about shifting grocery budgets, the rise of “fakeaway” cooking, and how Gen Z is reshaping the path to purchase.
Economic Sentiment Survey Cover-1
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What You'll Learn
✓ What consumers are cutting, swapping, and prioritizing
✓ Why online recipes are now a powerful planning tool
✓ Key differences in Gen Z vs. non-Gen Z shopping behavior
✓ Takeaways for CPG brands to build trust in 2025
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METHODOLOGY
This report is based on a survey of 1,000 U.S. consumers conducted in 2025, with an even split of Gen Z (ages 18–29) and non-Gen Z respondents. Survey data was collected online. Margin of error: ± 4.461%