--- title: "Navigating Economic Uncertainty: What CPG Advertisers Need to Know" --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) ## Economic Uncertainty is Redefining the Grocery Aisle. Are You Ready? ##### Discover what 1,000 U.S. consumers revealed about shifting grocery budgets, the rise of “fakeaway” cooking, and how Gen Z is reshaping the path to purchase. ![Economic Sentiment Survey Cover-1](https://info.chicory.co/hs-fs/hubfs/Economic%20Sentiment%20Survey%20Cover-1.png?width=300&height=381&name=Economic%20Sentiment%20Survey%20Cover-1.png "Economic Sentiment Survey Cover-1") ##### Get the Report ##### What You'll Learn ##### ✓ What consumers are cutting, swapping, and prioritizing ##### ✓ Why online recipes are now a powerful planning tool ##### ✓ Key differences in Gen Z vs. non-Gen Z shopping behavior ##### ✓ Takeaways for CPG brands to build trust in 2025 ![methodolofy icon](https://info.chicory.co/hs-fs/hubfs/methodolofy%20icon.png?width=80&height=79&name=methodolofy%20icon.png "methodolofy icon") ##### METHODOLOGY ##### This report is based on a survey of 1,000 U.S. consumers conducted in 2025, with an even split of Gen Z (ages 18–29) and non-Gen Z respondents. Survey data was collected online. Margin of error: ± 4.461% --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Chicory+Primary+Icon.png?width=500&height=788&name=Chicory+Primary+Icon.png "Chicory")](https://chicory.co/)     **NEW YORK** 18 West 21st Street, 8th Fl New York, NY 10010 [hello@chicory.co](mailto:hello@chicory.co) Blogger Support: [publishers@chicory.co](mailto:publishers@chicory.co)