True Aussie Uses Omnichannel Strategies to Reach New Shoppers

For True Aussie Lamb, spring has historically been a prime season for lamb consumption, especially around Easter. They partnered with Chicory to grow familiarity among consumers new to lamb and teach them how to cook it.

Find out how they worked with Chicory to see a 5:1 projected ROAS and +9,600 orders sent to basket.