--- title: "Form: How True Aussie Used Omnichannel Strategies to Reach New Shoppers" description: True Aussie partnered with Chicory to grow familiarity among online grocery consumers new to lamb via a contextual commerce strategy. --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [SOLUTIONS](https://chicory.co/for-advertisers) - [FOR ADVERTISERS](https://chicory.co/for-advertisers) - [FOR RETAIL MEDIA NETWORKS](https://chicory.co/for-retail-media-networks) - [PUBLISHERS](https://chicory.co/publishers) - [FOR PUBLISHERS](https://chicory.co/publishers) - [FOR FOOD BLOGGERS](https://chicory.co/chicory-for-food-bloggers) - [RESOURCES](https://chicory.co/blog) - [BLOG](https://chicory.co/blog) - [CASE STUDIES](https://chicory.co/case-studies) - [INSIGHTS](https://chicory.co/our-work) - [PRESS](https://chicory.co/press) - [ABOUT CHICORY](https://chicory.co/about) - [OUR STORY](https://chicory.co/about) - [CAREERS](https://chicory.co/working-at-chicory) [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [Products](https://chicory.co/products) - [Chicory Premium](https://chicory.co/chicory-premium) - [Click-to-Cart](https://chicory.co/click-to-cart) - [Shopper Select](https://chicory.co/shopper-select) - [Recipe Activation](https://chicory.co/recipe-activation) - [Chicory Audiences](https://chicory.co/chicory-audiences) - [Solutions](https://chicory.co/solutions) - [Launch New Product](https://chicory.co/launch-new-product) - [Align with a Recipe](https://chicory.co/align-with-a-recipe) - [Grow Category Share](https://chicory.co/grow-category-share) - [Educate Shoppers](https://chicory.co/educate-shoppers) - [Reach Primary Shopper](https://chicory.co/reach-primary-shopper) - [Find New & Lapsed Shoppers](https://chicory.co/find-new-lapsed-shoppers) - [Shoppable Recipes](https://chicory.co/shoppable-recipes) - [Resources](https://chicory.co/resources) - [Case Studies](https://chicory.co/resources-directory) - [Our Blog](https://chicory.co/blog) - [For Bloggers](https://chicory.co/for-bloggers) - [Blogger Dashboard](https://www.chicoryapp.com/dashboard/login/) - [Press](https://chicory.co/press) - [About](https://chicory.co/about-chicory) - [About Us](https://chicory.co/about) - [Contact Us](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Get a Demo](https://chicory.co/get-in-touch) Back Back Back Back # True Aussie Uses Omnichannel Strategies to Reach New Shoppers For True Aussie Lamb, spring has historically been a prime season for lamb consumption, especially around Easter. They partnered with Chicory to grow familiarity among consumers new to lamb and teach them how to cook it. Find out how they worked with Chicory to see a 5:1 projected ROAS and +9,600 orders sent to basket. ![Mock Up For Website-1](https://info.chicory.co/hs-fs/hubfs/Mock%20Up%20For%20Website-1.png?width=321&height=500&name=Mock%20Up%20For%20Website-1.png "Mock Up For Website-1") --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Chicory+Primary+Icon.png?width=550&height=550&name=Chicory+Primary+Icon.png "Chicory")](https://chicory.co/) **NEW YORK** 18 West 21st Street, 8th Fl New York, NY 10010 [hello@chicory.co](mailto:hello@chicory.co) [publishers@chicory.co](mailto:publishers@chicory.co)   - [About](https://chicory.co/about) - [Contact](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Press](https://chicory.co/press) - [Blog](https://chicory.co/blog) [Newsletter Sign Up](https://chicory.co/newsletter-landing-page) [Your Ad Choices |](https://chicory.co/product-privacy-policy/#YOURCHOICES) [Do Not Sell or Share My Personal Information |](https://prod-privacy-opt-out-4qjxuk3n6a-ue.a.run.app) [Product Privacy Policy |](https://chicory.co/product-privacy-policy/) [Terms of Services |](https://chicory.co/terms-of-services) [Website Privacy Policy](https://chicory.co/website-privacy-policy)