How the California Milk Advisory Board Championed Hispanic-Style Dairy with Chicory

California Milk Advisory Board (CMAB) partnered with Chicory to raise awareness of California’s many Hispanic-style varieties and inspire consumers of all cultures to use them in their homemade takes on authentic Hispanicmeals.

Find out how this milk commodity board reached 2.3M California shoppers and an engagement rate 27% above benchmark with a recipe strategy: