Holiday Grocery Shopping 2022

The Ultimate Guide for CPG Brands

We surveyed 1,300+ American shoppers to understand how they’ll prepare for this year’s holiday season. We've tied a bow on all that data to deliver the ultimate guide for CPG brands. We delve into:

  • Holiday Hosting
    • Hosting vs. attending
    • Party size
    • Overnight guests
    • Meal occasions and food types
  • Holiday Meal Planning
    • Timeline
    • Meal inspiration
    • Planned purchases
    • Non-holiday meals
  • Holiday Shopping
    • Number of trips and retailers
    • Preferred retailer type
    • Inflation impact
    • Brand selections