---
title: "Form: Online Digital Planning and Shopping in an Omnichannel World"
description: Chicory surveyed American grocery shoppers to demystify the omnichannel path to purchase.
---
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# Survey: Digital Planning and Shopping in an Omnichannel World
The goal of this survey is to demystify the murky path to purchase that starts within online environments and leads to the physical store, and quantify the various purchasing decisions and shopping habits that consumers make on that path to purchase, which isn’t always the same for the same shopper.
In this report, we delve into:
- The digital channels where consumers find inspiration for their cooking
- The methods that home cooks use in order to save recipes and make sure that they’ll cook them
- How consumers add items to their digital grocery shopping carts
- The actions that shoppers take after they add items to their digital carts
- Where shoppers discover new grocery and food items
- Where millennials find new grocery and food products
- How effective digital ads and shoppable buttons are in different digital environments
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---
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