Survey: The Omnichannel Shopper and their Retailer Preferences

The second in our three-part consumer survey series, this survey aims to further demystify the path to purchase and understand retailer and shopping preferences as well as their influence as the omnichannel shopper's experience.

In this report, we delve into:

• Where consumers are shopping (both online and in-store)
• What drives them to the retailer site, and turns them into repeat, digital shoppers
• How online grocery adoption has evolved, including order frequency and decision-making factors
• Where and how shoppers are indulging in Buy Online, Pick Up In-Store (BOPIS) behavior
• What drives comparison shopping