Dairy Alternative Using Recipes to Launch New Product

For this well-known alternative dairy brand, its products have become a favorite for families avoiding dairy, using its soy-based milks as the perfect pour-over for cereal or cookie accompaniment. The brand was challenged by convincing its customers to think of the brand in new scenarios--like for dessert toppings or to pour into morning coffees.

So, the brand teamed up with Chicory to use endemic recipe environments to reach heads of household as they made their shopping lists, ensuring that the brand was top of mind when purchase decisions were happening.