Survey: The Impact of Store and Brand Loyalty in the Omnichannel Shopper’s Journey

The last in our three-part consumer survey series, this survey aims to clarify the role of loyalty in the omnichannel shopper’s experience, from brand to store and everything in between.

In this report, we delve into:

  • How are consumers shopping for groceries? And how many consumers are really shopping online?
  • How brand loyalty factors into list building and purchase habits throughout the shopper journey.
  • What drives store loyalty across different demographics?
  • How different audiences use digital retailer platforms and how they factor into store loyalty.

Looking for the whole series? Here are parts one and two.