--- title: The Impact of Store and Brand Loyalty in the Omnichannel Shopper’s Journey description: Chicory's consumer survey aims to understand the role of loyalty in the omnichannel shopper’s experience, from brand to store and everything in between. image: https://info.chicory.co/hubfs/LinkedIn_Graphic_1200x628_v1.png --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [SOLUTIONS](https://chicory.co/for-advertisers) - [FOR ADVERTISERS](https://chicory.co/for-advertisers) - [FOR RETAIL MEDIA NETWORKS](https://chicory.co/for-retail-media-networks) - [PUBLISHERS](https://chicory.co/publishers) - [FOR PUBLISHERS](https://chicory.co/publishers) - [FOR FOOD BLOGGERS](https://chicory.co/chicory-for-food-bloggers) - [RESOURCES](https://chicory.co/blog) - [BLOG](https://chicory.co/blog) - [CASE STUDIES](https://chicory.co/case-studies) - [INSIGHTS](https://chicory.co/our-work) - [PRESS](https://chicory.co/press) - [ABOUT CHICORY](https://chicory.co/about) - [OUR STORY](https://chicory.co/about) - [CAREERS](https://chicory.co/working-at-chicory) [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [Products](https://chicory.co/products) - [Chicory Premium](https://chicory.co/chicory-premium) - [Click-to-Cart](https://chicory.co/click-to-cart) - [Shopper Select](https://chicory.co/shopper-select) - [Recipe Activation](https://chicory.co/recipe-activation) - [Chicory Audiences](https://chicory.co/chicory-audiences) - [Solutions](https://chicory.co/solutions) - [Launch New Product](https://chicory.co/launch-new-product) - [Align with a Recipe](https://chicory.co/align-with-a-recipe) - [Grow Category Share](https://chicory.co/grow-category-share) - [Educate Shoppers](https://chicory.co/educate-shoppers) - [Reach Primary Shopper](https://chicory.co/reach-primary-shopper) - [Find New & Lapsed Shoppers](https://chicory.co/find-new-lapsed-shoppers) - [Shoppable Recipes](https://chicory.co/shoppable-recipes) - [Resources](https://chicory.co/resources) - [Case Studies](https://chicory.co/resources-directory) - [Our Blog](https://chicory.co/blog) - [For Bloggers](https://chicory.co/for-bloggers) - [Blogger Dashboard](https://www.chicoryapp.com/dashboard/login/) - [Press](https://chicory.co/press) - [About](https://chicory.co/about-chicory) - [About Us](https://chicory.co/about) - [Contact Us](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Get a Demo](https://chicory.co/get-in-touch) Back Back Back Back # Survey: The Impact of Store and Brand Loyalty in the Omnichannel Shopper’s Journey The last in our three-part consumer survey series, this survey aims to clarify the role of loyalty in the omnichannel shopper’s experience, from brand to store and everything in between. In this report, we delve into: - How are consumers shopping for groceries? And how many consumers are really shopping online? - How brand loyalty factors into list building and purchase habits throughout the shopper journey. - What drives store loyalty across different demographics? - How different audiences use digital retailer platforms and how they factor into store loyalty. Looking for the whole series? Here are [parts one](https://info.chicory.co/form-omnichannel-shopper-retailer-preferences?hsLang=en) and [two](https://info.chicory.co/form-omnichannel-shopper-retailer-preferences?hsLang=en). --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Chicory+Primary+Icon.png?width=550&height=550&name=Chicory+Primary+Icon.png "Chicory")](https://chicory.co/) **NEW YORK** 18 West 21st Street, 8th Fl New York, NY 10010 [hello@chicory.co](mailto:hello@chicory.co) [publishers@chicory.co](mailto:publishers@chicory.co)   - [About](https://chicory.co/about) - [Contact](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Press](https://chicory.co/press) - [Blog](https://chicory.co/blog) [Newsletter Sign Up](https://chicory.co/newsletter-landing-page) [Your Ad Choices |](https://chicory.co/product-privacy-policy/#YOURCHOICES) [Do Not Sell or Share My Personal Information |](https://prod-privacy-opt-out-4qjxuk3n6a-ue.a.run.app) [Product Privacy Policy |](https://chicory.co/product-privacy-policy/) [Terms of Services |](https://chicory.co/terms-of-services) [Website Privacy Policy](https://chicory.co/website-privacy-policy)