Countless channels means countless ways to reach shoppers along the path to purchase.

Shopper Marketing Landscape

Grocery shoppers’ path to purchase from digital to in-store has always been obscure.

53%
Of consumers take a screenshot to save recipes.   
 
46%
Of consumers pick up their grocery order in the store after adding items to their digital carts.
 
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Recipe Activation for Retailer

Land your product in the cart with our Shoppable Links.

80%

Of consumers are likely to repeat previous grocery orders.

85%

Of consumers buy the same things weekly.

 

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“Today's omnichannel shoppers start their grocery shop and search for inspiration online, and then move through ecommerce channels or exit the digital environment to make purchases in-store. Creating a seamless omnichannel experience that spans both on-and offline is more important than ever before because today's shoppers demonstrate unprecedented and varied purchase journeys.”
- Yuni Sameshima, Co-Founder and CEO, Chicory

#1

Food blogs are the number one source of inspiration for consumers when looking online for what to cook.
Our recipe network of over 1,500 publishers gets your brand in front of millions of in-market shoppers and influences their purchase through contextual media advertising.
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Turn inspiration into opportunity.

Reach up to 100 million unique shoppers monthly across our +5.4 million recipes.
Find out how this dairy brand saw an $8.38 ROAS through Chicory's shoppable, in-recipe media.
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Shoppable Links for Dairy CPG
“Offering consumers relevant and omnichannel-enabled ads connected to their retailer is a great way to bridge the upper or mid-funnel to a site where shoppers can learn more about the product and convert, or add to their shopping list for the next time they’re in store.”

- Erin Dress, Director of Retailer Marketing, Impossible Foods

True Aussie Shoppable Recipe Activation

46%

Of consumers pick up their grocery order in the store after adding items to their digital carts.

 

Learn how True Aussie Lamb used media that drove products straight to cart to generate a lift 65% above benchmark at key retailers.
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“In order to deliver the connected, seamless experiences that shoppers demand, we need to take a truly omni-channel approach.”

– Ethan Goodman, SVP Commerce Media at The Mars Agency

 

An omnichannel strategy and a contextual commerce strategy go hand-in-hand.

 Reach and influence shoppers in the inspiration stage.
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Contextual Commerce Venn Diagram

Recipes are a proven strategy. Build your plan today.