“Today's omnichannel shoppers start their grocery shop and search for inspiration online, and then move through ecommerce channels or exit the digital environment to make purchases in-store. Creating a seamless omnichannel experience that spans both on-and offline is more important than ever before because today's shoppers demonstrate unprecedented and varied purchase journeys.”
- Yuni Sameshima, Co-Founder and CEO, Chicory
Food blogs are the number one source of inspiration for consumers when looking online for what to cook, for three years in a row.
Our recipe network of over 5,200 publishers gets your brand in front of millions of in-market shoppers and influences their purchase through contextual media advertising.
“Offering consumers relevant and omnichannel-enabled ads connected to their retailer is a great way to bridge the upper or mid-funnel to a site where shoppers can learn more about the product and convert, or add to their shopping list for the next time they’re in store.”
- Erin Dress, Director of Retailer Marketing, Impossible Foods
“In order to deliver the connected, seamless experiences that shoppers demand, we need to take a truly omni-channel approach.”
– Ethan Goodman, SVP Commerce Media at The Mars Agency