--- title: "Case Study Request: Driving Awareness for New Dairy Product Through Recipes" description: This yogurt brand worked with Chicory on in-recipe contextual advertising to support the launch of their new sugar-free yogurt launch during summer months. image: https://info.chicory.co/hubfs/Driving%20New%20Product%20Engagement%20With%20Maximum%20Impact%C2%A0%20Sharin%20image-2.png --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [SOLUTIONS](https://chicory.co/for-advertisers) - [FOR ADVERTISERS](https://chicory.co/for-advertisers) - [FOR RETAIL MEDIA NETWORKS](https://chicory.co/for-retail-media-networks) - [PUBLISHERS](https://chicory.co/publishers) - [FOR PUBLISHERS](https://chicory.co/publishers) - [FOR FOOD BLOGGERS](https://chicory.co/chicory-for-food-bloggers) - [RESOURCES](https://chicory.co/blog) - [BLOG](https://chicory.co/blog) - [CASE STUDIES](https://chicory.co/case-studies) - [INSIGHTS](https://chicory.co/our-work) - [PRESS](https://chicory.co/press) - [ABOUT CHICORY](https://chicory.co/about) - [OUR STORY](https://chicory.co/about) - [CAREERS](https://chicory.co/working-at-chicory) [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [Products](https://chicory.co/products) - [Chicory Premium](https://chicory.co/chicory-premium) - [Click-to-Cart](https://chicory.co/click-to-cart) - [Shopper Select](https://chicory.co/shopper-select) - [Recipe Activation](https://chicory.co/recipe-activation) - [Chicory Audiences](https://chicory.co/chicory-audiences) - [Solutions](https://chicory.co/solutions) - [Launch New Product](https://chicory.co/launch-new-product) - [Align with a Recipe](https://chicory.co/align-with-a-recipe) - [Grow Category Share](https://chicory.co/grow-category-share) - [Educate Shoppers](https://chicory.co/educate-shoppers) - [Reach Primary Shopper](https://chicory.co/reach-primary-shopper) - [Find New & Lapsed Shoppers](https://chicory.co/find-new-lapsed-shoppers) - [Shoppable Recipes](https://chicory.co/shoppable-recipes) - [Resources](https://chicory.co/resources) - [Case Studies](https://chicory.co/resources-directory) - [Our Blog](https://chicory.co/blog) - [For Bloggers](https://chicory.co/for-bloggers) - [Blogger Dashboard](https://www.chicoryapp.com/dashboard/login/) - [Press](https://chicory.co/press) - [About](https://chicory.co/about-chicory) - [About Us](https://chicory.co/about) - [Contact Us](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Get a Demo](https://chicory.co/get-in-touch) Back Back Back Back # Driving Awareness With Recipes for New Dairy Product This yogurt brand partnered with Chicory and leveraged digital recipes as part of their CPG advertising strategy to support the launch of their new sugar-free yogurt. Find out how this dairy brand saw a 2.7% sales lift and a 2.80x ROAS through a contextual recipe strategy: ![20211101\_Driving New Product Engagement With Maximum Impact\_pairings\_mobile copy-1](https://info.chicory.co/hs-fs/hubfs/20211101_Driving%20New%20Product%20Engagement%20With%20Maximum%20Impact_pairings_mobile%20copy-1.png?width=221&height=450&name=20211101_Driving%20New%20Product%20Engagement%20With%20Maximum%20Impact_pairings_mobile%20copy-1.png "20211101_Driving New Product Engagement With Maximum Impact_pairings_mobile copy-1") --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Chicory+Primary+Icon.png?width=550&height=550&name=Chicory+Primary+Icon.png "Chicory")](https://chicory.co/) **NEW YORK** 18 West 21st Street, 8th Fl New York, NY 10010 [hello@chicory.co](mailto:hello@chicory.co) [publishers@chicory.co](mailto:publishers@chicory.co)   - [About](https://chicory.co/about) - [Contact](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Press](https://chicory.co/press) - [Blog](https://chicory.co/blog) [Newsletter Sign Up](https://chicory.co/newsletter-landing-page) [Your Ad Choices |](https://chicory.co/product-privacy-policy/#YOURCHOICES) [Do Not Sell or Share My Personal Information |](https://prod-privacy-opt-out-4qjxuk3n6a-ue.a.run.app) [Product Privacy Policy |](https://chicory.co/product-privacy-policy/) [Terms of Services |](https://chicory.co/terms-of-services) [Website Privacy Policy](https://chicory.co/website-privacy-policy)