RESEARCH:
Driving Grocery Sales Using Contextual Commerce
Chicory, in collaboration with the Path to Purchase Institute, conducted a study involving 1,000 shoppers. The aim was to explore their interactions with contextual commerce, experiences with online recipes, and usage of social media. This proprietary research reveals opportunities for brands to influence grocery purchasing decisions at various stages of the buyer's journey.
52%
of consumers
have recently made one or more online purchases via contextual commerce.
79%
of consumers
say contextual, in-recipe ads positively impact their perception of a brand.
78%
of consumers
are more likely to remember the brand and buy from that brand in-store after seeing a contextual, in-recipe ad.
Pre-Brands Case Study
Chicory & P2PI Special Report
Meet with the Chicory Team
