Beef’s Ecommerce Push Drives $4.21 ROAS with Online Purchases

National Cattlemen’s Beef Association (NCBA) — a contractor to the Beef Checkoff program and manager of the Beef. It’s What’s for Dinner. brand — and VMLY&R their strategic partner agency partnered with Chicory to grow online engagement.

Find out how this beef commodity board saw a 4.21x ROAS and a CTR 120% higher than industry benchmarks with a recipe strategy: