Annual Digital Recipe Usage Report: 2022

We surveyed 2,000+ American shoppers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption. We delve into:

  • How often shoppers are using digital recipes
  • What drives recipe usage
  • The impact of inflation on recipes as inspiration
  • The influence of digital recipes on in-store purchases
  • Their vital role in new product trial
Looking for last year's report?

Find our 2021 Digital Recipe Report here.