Annual Digital Recipe Usage Report: 2022
We surveyed 2,000+ American shoppers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption. We delve into:
- How often shoppers are using digital recipes
- What drives recipe usage
- The impact of inflation on recipes as inspiration
- The influence of digital recipes on in-store purchases
- Their vital role in new product trial
Looking for last year's report?
Find our 2021 Digital Recipe Report here.