Annual Digital Recipe Usage Report: 2022

We surveyed 2,000+ American shoppers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption. We delve into:

• How often shoppers are using digital recipes
• What drives recipe usage
• The impact of inflation on recipes as inspiration
• The influence of digital recipes on in-store purchases
• Their vital role in new product trial

Looking for last year's report?

Find our 2021 Digital Recipe Report here.