Alcohol Brand Builds Baskets with Shoppable Ads and Pins

This major rum brand partnered with Chicory to position their liquors as being compatible with their new year diets, but also essential for other occasions happening early in the year, namely big game viewing parties.

knew that keeping shoppers engaged meant reaching them with messaging about how their liquors were compatible with their new year diets, but also essential for other occasions happening early in the year, namely big game viewing parties.

Find out how this major rum brand saw an average conversion rate of 48% on their shoppable landing pages and a 0.31% CTR with a recipe strategy: