--- title: "Case Study: Alcohol Brand Builds Baskets with Shoppable Ads and Pins" description: This major rum brand partnered with Chicory to position their liquors as being compatible with their new year diets and essential for other occasions like big game viewing parties. image: https://info.chicory.co/hubfs/Alcohol%20Brand%20Builds%20Baskets%20with%20Shoppable%20Ads%20and%20Pins%20Banner.png --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [SOLUTIONS](https://chicory.co/for-advertisers) - [FOR ADVERTISERS](https://chicory.co/for-advertisers) - [FOR RETAIL MEDIA NETWORKS](https://chicory.co/for-retail-media-networks) - [PUBLISHERS](https://chicory.co/publishers) - [FOR PUBLISHERS](https://chicory.co/publishers) - [FOR FOOD BLOGGERS](https://chicory.co/chicory-for-food-bloggers) - [RESOURCES](https://chicory.co/blog) - [BLOG](https://chicory.co/blog) - [CASE STUDIES](https://chicory.co/case-studies) - [INSIGHTS](https://chicory.co/our-work) - [PRESS](https://chicory.co/press) - [ABOUT CHICORY](https://chicory.co/about) - [OUR STORY](https://chicory.co/about) - [CAREERS](https://chicory.co/working-at-chicory) [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Primary+Logo.png?width=500&height=788&name=Primary+Logo.png "Chicory")](https://chicory.co/) - [Products](https://chicory.co/products) - [Chicory Premium](https://chicory.co/chicory-premium) - [Click-to-Cart](https://chicory.co/click-to-cart) - [Shopper Select](https://chicory.co/shopper-select) - [Recipe Activation](https://chicory.co/recipe-activation) - [Chicory Audiences](https://chicory.co/chicory-audiences) - [Solutions](https://chicory.co/solutions) - [Launch New Product](https://chicory.co/launch-new-product) - [Align with a Recipe](https://chicory.co/align-with-a-recipe) - [Grow Category Share](https://chicory.co/grow-category-share) - [Educate Shoppers](https://chicory.co/educate-shoppers) - [Reach Primary Shopper](https://chicory.co/reach-primary-shopper) - [Find New & Lapsed Shoppers](https://chicory.co/find-new-lapsed-shoppers) - [Shoppable Recipes](https://chicory.co/shoppable-recipes) - [Resources](https://chicory.co/resources) - [Case Studies](https://chicory.co/resources-directory) - [Our Blog](https://chicory.co/blog) - [For Bloggers](https://chicory.co/for-bloggers) - [Blogger Dashboard](https://www.chicoryapp.com/dashboard/login/) - [Press](https://chicory.co/press) - [About](https://chicory.co/about-chicory) - [About Us](https://chicory.co/about) - [Contact Us](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Get a Demo](https://chicory.co/get-in-touch) Back Back Back Back # Alcohol Brand Builds Baskets with Shoppable Ads and Pins This major rum brand partnered with Chicory to position their liquors as being compatible with their new year diets, but also essential for other occasions happening early in the year, namely big game viewing parties. knew that keeping shoppers engaged meant reaching them with messaging about how their liquors were compatible with their new year diets, but also essential for other occasions happening early in the year, namely big game viewing parties. Find out how this major rum brand saw an average conversion rate of 48% on their shoppable landing pages and a 0.31% CTR with a recipe strategy: ![Rum IPhone](https://info.chicory.co/hs-fs/hubfs/Rum%20IPhone.png?width=295&height=600&name=Rum%20IPhone.png "Rum IPhone") --- [![Chicory](https://info.chicory.co/hs-fs/hubfs/raw_assets/public/Chicory_April2021/images/Chicory+Primary+Icon.png?width=550&height=550&name=Chicory+Primary+Icon.png "Chicory")](https://chicory.co/) **NEW YORK** 18 West 21st Street, 8th Fl New York, NY 10010 [hello@chicory.co](mailto:hello@chicory.co) [publishers@chicory.co](mailto:publishers@chicory.co)   - [About](https://chicory.co/about) - [Contact](https://chicory.co/contact-us) - [Careers](https://chicory.co/working-at-chicory) - [Press](https://chicory.co/press) - [Blog](https://chicory.co/blog) [Newsletter Sign Up](https://chicory.co/newsletter-landing-page) [Your Ad Choices |](https://chicory.co/product-privacy-policy/#YOURCHOICES) [Do Not Sell or Share My Personal Information |](https://prod-privacy-opt-out-4qjxuk3n6a-ue.a.run.app) [Product Privacy Policy |](https://chicory.co/product-privacy-policy/) [Terms of Services |](https://chicory.co/terms-of-services) [Website Privacy Policy](https://chicory.co/website-privacy-policy)