AI & The Grocery Journey

What 1,000+ consumers actually think about AI, recipes, and who gets to decide what's for dinner.
AI & The Grocery Journey Whitepaper Cover
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What You'll Learn
✓ Where AI fits in the path to purchase
✓ Why shoppers trust human-created recipe content over AI-generated alternatives
✓ What it takes to earn consumer trust in an AI-powered shopping experience
✓ How recipe content continues to drive purchase decisions in the age of agentic commerce
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METHODOLOGY
Chicory surveyed 1,005 U.S. consumers via an online panel in spring 2026. The survey covered recipe discovery behavior, AI tool usage and attitudes, agentic commerce comfort levels, and trust and transparency preferences related to AI-powered grocery shopping. Results are reported at the total respondent level unless otherwise noted. Demographic breakdowns by age, income, and geography are available upon request.