A Year of Consumer Behavior in Review: The 2027 Planning Guide

How 6,700+ U.S. consumers across national surveys from January to July 2026 intended to plan, cook, shop, and celebrate in relation to major tentpoles and macro trends and how this will affect 2027.
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What You'll Learn
✓ The tentpoles and trends that shaped 2026, from GLP-1s to the cyclospora outbreak
✓ The five consumer themes that held across every survey and season
✓ A month-by-month 2027 planning calendar with intent signals
✓ 2027 predictions from Chicory's leadership, plus six shifts to watch
 
 
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METHODOLOGY
Chicory surveyed more than 6,700 U.S. consumers across seven national online panel surveys fielded between January and July 2026, with individual sample sizes ranging from 502 to 1,377 respondents. The series covered seasonal occasion planning, GLP-1 usage, ingredient scrutiny, AI in meal planning, and food safety response. Results are reported at the total respondent level for each survey unless otherwise noted, and each stat is attributed to its source survey throughout the report. Demographic breakdowns by age, income, and geography are available upon request.